Very true. However Radio Cumbria have only plugged the online commentary, as far as I am aware, it can still be accessed on the actual radio. Therefore anyone in the Cumbria area would be able to listen to the game on the radio (granted, not the whole match) for free.
The question is, would we get a minimum of 27 people from outside the area, paying ?2 and tuning in for every home game? When it was discussed, we didn't think it was likely to happen. Although I suppose it's the same with anything. If the demand really is there from out of the area, then it would be something worth doing.