The fact is that, the whole idea of the franchise system is/was to expand the game to new area's and make RL a bigger game attracting more cash better TV coverage etc. Which may have a knock on effect further down the tree at NL1 ?
Given that, I think it is a good thing that they haven't just went for the traditional club with the most history and past successes. It is a brave decision and one that they may live to regret but at least they have stuck to the principal that they outlined 2/3 years ago. If its a success, it may well be that if we can get our act together we may benefit in the next round of bids on the basis of geographical location ........