I think if I was on the BoD I would have reservations about this. Having a game like the Whitehaven v Castleford fixture moved to a Thursday night, we would lose out on a lot of income from Castleford's away support - likely thousands of pounds. Would we get enough compensation to make up the difference? Would the added sponsorship cancel out the lost income? If the TV deal went through, I doubt we'd have the power to overrule the movement of a game to a Thursday night.
Having said that, it would still be great to see Whitehaven (and the other NL teams) on the TV regularly, but it would be interesting to know how the board feel about this.